From free concerts and the biggest games to meet-and-greets with adidas athletes-you’re the real VIP.’ Lack of earn history The real fun starts at Icon, with Adidas promising ‘ special events: invitations and tickets to the most exclusive adidas sporting events, parties and more. Spending just $1,000 on gear will unlock Icon status, which doesn’t seem excessive for an Adidas fan.īenefits improve by tier, and include early access to sales, member-exclusive products, free access to Runtastic app and discount vouchers. This structure makes it surprisingly easy to access the higher tiers. Adidas reward members on their birthday with surprise points, while through the Runtastic app members can earn bonus points for joining an Adidas runners event, completing a run (1 km = 1 point) or completing a workout (1 per day = 10 points new).Ĭreators Club encompasses four status tiers: Members can earn points by creating an account, making a purchase (10 points for every $1), sharing what they wear and leaving a review. Members earn points for a variety of activities, then progress to higher tiers to unlock benefits. Status tier designĪdidas have embraced a status tier design for Creators Club.

It is always surprising to engage with the loyalty programs of major brands and discover poor design, sloppy execution and ineffective communications, but with Creators Club we find yet another example. Creators Club is the loyalty program of global mega-brand Adidas.

Adidas runtastic premium code